This is where the Connected Farmer helps! We raise the profile of our agriculture clients so they get found and are heard by consumer audiences across the social web and through traditional marketing communication channels. We help our clients connect and engage with their ideal audiences, helping them to professionally communicate their agriculture story and get key messages out. Whether the channel is on digital spaces, public speaking, dealing with the media, or any other communication channel, we show our clients how to speak up and tell their authentic story, or we do it for them.
Consumers are interested in learning where their food comes from, and with the digital age, they have instant and easy access to information. They are heading over to the social web to conduct local searches and with a click of a button they are finding a wealth of information. The entities with the strongest presence and loudest voice on the Internet and in the marketplace are the ones that are getting heard; they are the ones that are being served up in search engine results and getting free media attention and publicity. Currently, there are many proponents out there spreading the word of Canada's agriculture sector, much of which is misrepresented.
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